Our Story
The name "Neuri" is deeply rooted in the owner's heritage, inspired by ancient Baltic tribes, who lived in harmony with nature and believed in it's healing power. Our brand reflects a profound connection to the beauty and wisdom of the natural world, emphasising the importance of protecting and preserving it.
From Overwhelm to Intention: A Mother’s Journey to Serenity
When I became a mother, I expected joy — and I found it in abundance — but I wasn’t prepared for the exhaustion, the overwhelm, and the changes to my body and skin. Sleepless nights left me drained, and my skin became dry, irritated, and unrecognisable. The products I had trusted for years were suddenly too harsh, and I longed for something truly gentle, safe, and nourishing — something I could use with confidence on my own skin and my children’s.
Motherhood reshaped me in ways I never expected. In caring for my family, I realised I also needed to care for myself. I began searching for a way to bring calm, intention, and natural beauty into our daily lives — and that’s when I discovered the slow, grounding craft of cold process soap-making.
Measuring, melting, and blending pure plant butters, clays, and essential oils became more than a skill — it became my sanctuary. In those quiet moments, I found space to breathe, focus, and create something with purpose. Every bar I made was an act of care, crafted with the people I loved most in mind.
The first time I held a finished bar — pure, non-toxic, and skin-loving — I felt a deep sense of pride. I had made something that could care for my family’s skin while also helping to restore my own.
Neuri was born from that place of love and healing. Each bar carries a piece of that journey — an invitation to slow down, nurture yourself, and find balance again.
The Art of Balance
Motherhood taught me that life is full of contrasts — joy and fatigue, chaos and calm, giving and receiving. Balance, I’ve learned, isn’t about keeping things perfectly even, but about embracing the ebb and flow of each moment.
Neuri’s signature two-layer design is a reflection of that truth. Two distinct layers, standing side by side, yet flowing together, are a quiet reminder that harmony is born from difference — and that beauty often lives in contrast.
Our Philosophy
At Neuri, we believe true luxury lies in simplicity, intention, and respect for nature. Every soap is meticulously handcrafted in small batches in the UK, enriched with seven nourishing plant butters and oils, pure essential oils, mineral-rich clays, and botanicals chosen for their restorative qualities.
Each bar is cut, stamped, and cured for a minimum of four weeks, allowing it to develop a velvet-soft, creamy lather that lasts longer and loves your skin.
Free from synthetic fragrances, artificial colours, harsh sulphates, parabens, and palm oil, Neuri is a celebration of clean, conscious beauty — where every ingredient is chosen with care, and every moment is an invitation to pause.
A Ritual of Care
The rituals I once created for myself are now offered to you — luxurious moments designed to soothe, restore, and nurture. Each bar invites you to slow down, breathe deeply, and reconnect with your own inner calm.
Neuri remains my labour of love — an intimate extension of my personal journey, lovingly shared with you.
Thank you for choosing to embrace intention, self-love, and mindful care.
With warmth,
Lina Mercer
Founder & Creator of Neuri